What is Internet Marketing?

INTERNET MARKETING & ONLINE MARKETING STRATEGY

Internet marketing and online marketing strategy are an essential part of any business wishing to maximise it's full potential whether it is a large global organisation or a small cottage industry business. Every type of business can benefit from internet marketing, by using carefully implemented online marketing techniques you are sure to make a dramatic improvement to your profit margins and efficiency.


WHAT IS INTERNET MARKETING?

Internet marketing also known as online marketing, web marketing,   i-marketing, e-marketing and SEM (search engine marketing), describes the marketing of products and services through the internet. The instantaneous and interactive nature of the internet has meant that internet marketers are able to engage their target audience and receive responses far more rapidly than through use of traditional marketing communications. A further advantage of internet marketing over traditional marketing techniques is that
due to the internet becoming a global phenomena and the fact that just under 2 billion (Internet World Stats - Dec 2009) people are now classified as internet users means the ability to target these people is impossible to ignore.

Internet marketing strategies not only access those who connect to the internet via a computer, with the increasing ingenuity of technology, internet marketing can now impact upon users of mobile phones, computer game consoles, netbooks and television.

When discussing internet marketing, the term does not solely refer to the internet, e-mail and wireless media, but it also includes the management of electronic customer data, and ECRM (electronic customer relationship management) systems.

Internet marketing also refers to the use of digital media to engage potential customers at all of the different stages of the customer engagement cycle which includes, website banners (often through affiliate marketing), SEM (search engine marketing), SEO (search engine optimisation), email marketing, affiliate marketing, link building, article submission, social networking and other web 2.0 internet marketing techniques.

Since the late 1990's the internet has become more and more accessible and as a result the ability to be able to run a successful internet marketing strategy has become all the more valuable.


BENEFITS OF A GOOD INTERNET MARKETING STRATEGY


A well thought out and properly implemented internet marketing strategy will result in some (preferably all) of the following benefits:

• Increased revenue
• Attract new online customers
• Retain current customers
• Gain a greater market share
• Increase brand awareness
• Utilize new channels to market
• Reduce marketing costs
• Reduce operating costs

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