Marketing is a human activity of creating & maintaining the relationship with other human being. And in business terms, Marketing is all about creating & maintaining the customer relationship.
Marketing, more than any other business function, deals with customers. Understand, creating, communicating and delivering customer value and satisfaction are at the very heart of modern marketing thinking and practice.The simplest definition is this one : Marketing is the delivery of customer satisfaction at profit. The two fold goal of marketing is to attract new customers by promising superior value and to keep current customers by delivering satisfaction.
Wal-Mart has become the world's largest retailer by delivering on its promise, "Always low prices-always". FedEx dominates the U.S.
small package freight industry by consistently making good on its promise of fast, reliable small-package delivery. Coca Cola, long the world's leading soft drink, delivers on the simple but enduring promise, "Always Coca Cola" always thirst-quenching, always good with food, always cool, always apart of your
life. These and other hihly successful companies know that if they take care of their customers, market share and profits will follow.
Marketing, more than any other business function, deals with customers. Understand, creating, communicating and delivering customer value and satisfaction are at the very heart of modern marketing thinking and practice.The simplest definition is this one : Marketing is the delivery of customer satisfaction at profit. The two fold goal of marketing is to attract new customers by promising superior value and to keep current customers by delivering satisfaction.
Wal-Mart has become the world's largest retailer by delivering on its promise, "Always low prices-always". FedEx dominates the U.S.
small package freight industry by consistently making good on its promise of fast, reliable small-package delivery. Coca Cola, long the world's leading soft drink, delivers on the simple but enduring promise, "Always Coca Cola" always thirst-quenching, always good with food, always cool, always apart of your
life. These and other hihly successful companies know that if they take care of their customers, market share and profits will follow.
Marketing starts with market research, a learning process in which marketers get to know everything they can about the needs and wants of consumers, and it ends when somebody buys something. Many companies feel that services provided to customers after the purchase also are an important part of marketing. All of these enterprises -- production, advertising, transportation, processing, packaging, and selling -- are included in the marketing process.
Click on link to find out the meaning of the term "Marketing"
Click on link to find out the meaning of the term "Marketing"
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