The marketing process of "branding" is well established, but it has now become a significant aspect of HR management for today's businesses. You only have to pick up the latest trade magazine or conference circular to see opinion, thought and the latest case study or survey on the topic.
Employer branding is concern with the image of the organization and how attractive it is to work for - and this will have a significant impact on the type of candidates who apply for jobs. Your organization has an employer brand whether you like it or not. some organizations have a very poor employer brand image as a result of their treatment of existing staff, potential staff and generally poor reputation in the community.
You may wish to position yourself as an "employer of choice" because you wish to become more attractive to certain sorts of candidates. In fact, the days of organic growth and what the industry calls "Posts and Pray", (posting a job, and waiting for candidates to apply), are over. These days, companies must become an "employer of choice" in order to source, recruit and retain today's top candidates. That's where employer branding comes in. Employer branding is about delivering an authentic and compelling experience, to candidates and employees alike, and living and breathing the corporate value you put forward in your organization on a daily basis. If your company wants to hire and retain the very best employees,you the top down, take a hard look in the mirror in order to attract, retain and engage the right employee for your organization.
Now problem is still not solved ..
one more question comes here that
"How do we influence our employer brand" ???
Post a Comment